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PLBY Group Loses $4.9M after Receiving Ethereum Payments for Its ‘Rabbitars’ NFT

Xiao Chen Sun by Xiao Chen Sun
March 18, 2023
in Ethereum
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PLBY Group Loses $4.9M after Receiving Ethereum Payments for Its ‘Rabbitars’ NFT
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Detrimental swings available in the market value of Ethereum could have had a fabric impression on the corporate’s earnings and carrying worth.

PLBY Group (NASDAQ: PLBY) has introduced that it misplaced about $4.9 million within the worth of the Ethereum (ETH) belongings it held final yr. The father or mother firm of Hugh Hefner’s Playboy confirms that the impairment loss got here on account of the crypto winter that swept by means of the trade and considerably impacted market costs throughout the board.

PLBY Group Offers Evaluation, Claims Impairment Losses Might Not Be Recovered

In keeping with a latest filing, the life-style and media firm says it was accepting Ethereum as funds for its “Rabbitars” non-fungible tokens (NFTs). And these belongings, it holds as digital belongings in its steadiness sheet, says PLBY Group.  The submitting, nonetheless,  reveals that the worth of its digital belongings was $327,000 as of final yr. Whereas, an earlier filing on September 30 had valued the corporate’s digital belongings at $1.75 million.

Regardless of the discrepancies, the corporate says it operates with the idea that its digital belongings are “indefinite-lived intangible belongings,” and are topic to impairment losses. That’s, the honest worth of the belongings could fall beneath their carrying worth at any time.

PLBY additionally explains additional that such impairment losses on digital belongings might not be recovered. That’s even when the honest worth of the belongings rises once more after taking the hit. A part of the submitting reads:

 “Due to this fact, unfavorable swings available in the market value of Ethereum may have a fabric impression on the corporate’s earnings and carrying worth.”

In the meantime,  the corporate additionally revealed the one time a value rise can probably impression its earnings positively. In keeping with the submitting, this will solely occur when the Ethereum it holds in its steadiness sheet, is bought at a achieve.

Since PLBY launched its “Rabbitar” NFT mission in October 2021, Ethereum has misplaced about 60% in worth, per TradingView information.

It may be price noting that the Rabbitars NFT shouldn’t be Playboy’s first foray into the NFT house. Earlier than launching the mission, the corporate carried out an NFT drop known as “Liquid Summer time” in early 2021.

Playboy can be eager on blockchain expertise. It first delved into the blockchain expertise trade in 2018. That was when Playboy TV began accepting bitcoin funds earlier than later increasing to Playboy.com in June. The corporate additionally announced its MetaMansion mission in February, signaling its intent to maneuver to the metaverse.

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Mayowa Adebajo

Mayowa is a crypto fanatic/author whose conversational character is kind of evident in his type of writing. He strongly believes within the potential of digital belongings and takes each alternative to reiterate this.
He is a reader, a researcher, an astute speaker, and likewise a budding entrepreneur.
Away from crypto nonetheless, Mayowa’s fancied distractions embrace soccer or discussing world politics.

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