Alo Yoga, a leading fashion and lifestyle brand is debuting its first ready-to-wear collection paired with its first NFT on MoonPay’s HyperMint platform. The Aspen Collection NFT is a digital certificate of authenticity designed to celebrate Alo’s first foray into ready-to-wear and mark holders as a community with exclusive benefits. HyperMint, MoonPay’s self-service NFT minting platform, will lead the mint and distribution of the NFTs.
Alo is launching its first RTW collection at New York Fashion Week with an experiential presentation that will unveil the latest Holiday 2022 capsule collection while immersing audiences physically and digitally into a refreshed brand world. The Aspen Collection is Alo’s celebration of the spirit of adventure, inspired by the outdoors, winter sports, mountaineering, and après ski. The collection represents the athleisure brand’s first foray into winter performance wear and luxury prêt-à-porter. At the show, attendees will see the collection for the first time. They will also be able to try-on the luxury collection via Augmented Reality mirrors powered by Snap.
“The Alo Aspen Collection is an experience in itself, where luxury meets high performance. Being able to try the collection in real-time via Augmented Reality, and receiving an immutable certificate of ownership not only elevates the purchasing experience, but also elevates the authenticity, transparency and security of our products and creates the building blocks to provide lifetime value and rewards to our most loyal customers.” Angelic Vendette, VP & Head of Marketing at Alo Yoga.
Alo recognizes NFTs are changing the way people interact with fashion by introducing a new level of connection between a brand or designer, and the end consumer. Through the Alo NFTs consumers will have the ability to unlock new levels of loyalty, rewards, ownership, collection, and authentication. With the purchase of an item from the Aspen Collection, customers will be granted a digital certificate of authenticity for that item, which also unlocks VIP experiences ranging from a personalized shopping experience via a private client manager, to future experiences at Alo Houses and exclusive access to the Alo Wellness Clubs.
“Alo exists at the intersection of fashion and wellness, so we see showing our Aspen Collection at NYFW as the perfect venue to host our high-end line that is both studio–to–street with luxury design and fabrication,” says Danny Harris Co-CEO and Co-Founder of Alo Yoga.“Web3 enhances the ability of brands to protect their identities and offers new ways to foster loyalty and growth strategies,” said Ivan Soto-Wright, CEO of MoonPay. “Our partnership with Alo Yoga marks another step in ensuring fashion is ready to usher in a new and exciting digital and physical fashion era. This is a game-changer for fashion and will radically change both brand and consumer behavior moving forward.”
The collection consists of 17 distinctive styles, including performance-ready ski suits, ribbed cashmere sets, floor-length faux fur Jackets, and water-resistant outerwear and accessories. Prices range from $54.00 – $1425.00. Customers who purchase from this limited-edition collection will receive an Alo exclusive NFT, providing a Certificate of Ownership. These NFTs are immutable certificates that verify rarity, authenticity, and ownership – harnessing the powerful innovation of blockchain technology. In addition to owning this unique NFT, customers will be granted VIP experiences ranging from a personalized shopping experience via a private client manager, to unlocking future experiences at Alo Houses and exclusive access to the Alo Wellness Clubs.
Alo’s collaboration with MoonPay and HyperMint is the first of its kind. Alo Yoga is the first fashion & lifestyle brand to leverage HyperMint for easy NFT purchases via email check-out. The wellness brand and infrastructure company are also partnering with Digital Twin Studios to bring the NYFW experience to life.