- Golden Goals, a blockchain esports firm, has launched a Football-focused NFT platform on Tezos in partnership with FC Nantes.
- Tezos rallied 85% in August through positive sentiment from its latest network upgrade and non-fungible token launches on its blockchain.
- Tezos currently runs on the Proof-of-stake consensus mechanism that Ethereum plans to migrate to, following the merge.
Non-fungible tokens are driving Ethereum’s rival Tezos to new highs. The smart contract platform’s native asset XTZ has gained 35% since the launch of a football-focused NFT product.
Digital football collections on Golden Goals are driving XTZ price higher
Golden Goals is an NFT merchandiser platform that has partnered with FC Nantes, a French professional football club.
Football fans can buy collectibles and interact with their favorite football teams through Golden Goals. FC Nantes’ supporters can now match certified NFTs to real-world objects like autographed jerseys on the platform.
In order to buy collectibles on the non-fungible token platform, users have to create and use an XTZ wallet, and the merchandiser claims to have picked Tezos since it is an
In the first week of August, Tezos upgraded its platform, cutting block times to 50%. This development massively reduced the gas fees consumed by smart contracts on the network.
Tezos 7th Upgrade ‘Granada’ Is Now Live!
Emmy* consensus, cutting block times by 50%
Gas improvements, massively reducing gas consumption in smart contracts
— Tezos (@tezos) August 6, 2021
Since the upgrade, Tezos has become relevant in the crypto community as a competitor to Ethereum 2.0. The smart-contract platform currently runs on the Proof-of-stake consensus mechanism, which Ethereum aims to migrate to, eventually, following the merge.
Tezos’ co-founder Kathleen Breitman recently stated in an interview:
If it turns out that a lot of people who are attracted to NFTs and the arts in general, care a lot about the environment and Ethereum is not, maybe they will say, hey, why wouldn’t we just do something that doesn’t have bad environmental impacts? I think there’s gonna be more of that as the space grows more pervasive.
Breitman’s remarks highlight how XTZ has positioned itself against competitors that are labeled as “Ethereum-killers” for their market share or dominance rather than technological expertise or focus on the environment.
As the wider cryptocurrency market (Bitcoin, Ethereum and top 10 altcoins) takes a breather, Tezos is rallying. Supporting the Golden Goals NFT platform on its network has increased the transaction activity and demand for XTZ, fueling a bullish narrative for the altcoin.
Pseudonymous cryptocurrency trader and analyst behind the Twitter handle @rektcapital has predicted that XTZ uptrend is likely to continue past its recent 60% gains.