Along with a company restructuring, Atari broadcasts plans to start promoting NFTs, presumably drawing from its backlog of iconic belongings.
Whereas Atari could also be often called one of many first main online game firms, that is to not say it is behind the instances. With the current announcement that it is going to be coming into the NFT market, together with its current work in cryptocurrency, Atari is staking a declare within the newest digital tendencies.
Atari is way from the primary enterprise to leap on the development of NFTs, or non-fungible tokens, which permit exclusively-digital belongings to be deemed “genuine” just like a bodily collector’s merchandise. NFTs draw from a variety of digital belongings, from standard memes to clips of iconic basketball performs and rather more. NFTs garnered the eye of many avid gamers by means of The Citadel Doctrine, a sport whose house owners infamously monetized its pixel artwork as NFTs with out artists’ consent.
Firstly of April, Atari introduced it could cut up itself into two divisions: Atari Gaming, which might proceed to deal with software program and the Atari VCS; and Atari Blockchain, which might deal with the Atari Token, NFTs, and associated applied sciences. The gaming division can even presumably deal with the upcoming chain of Atari Inns, that are billed as a approach to marry esports arenas and Atari-themed experiences into an upscale lodge.
Whereas Atari’s press launch doesn’t specify how the Blockchain division will discover NFTs, the corporate already has a number of associated tasks in movement. Fans can buy NFTs themed round Pong and Centipede, a few of that are tied to actual arcade cupboards and different tangible collectibles. Atari can be working with Decentraland, a multiplayer on-line world construct utilizing blockchain know-how, to supply a digital Atari on line casino which accepts Atari’s personal cryptocurrency.
That is solely half of a bigger set of technology-related tasks for Atari. Atari has not too long ago come again into the console market with its Linux-based Atari VCS console, which borrows from the aesthetic of the Atari 2600 whereas providing fashionable gaming and streaming companies. Atari additionally launched its cryptocurrency, often called Atari Token. Even earlier than it introduced its personal foreign money, Atari was concerned within the house, as these may pay for the Atari VCS with a cryptocurrency often called Litecoin.
Whereas many concern that the marketplace for NFTs will collapse, believing the recognition of NFTs to be nothing greater than a passing fad, there is not any denying Atari can provide some compelling NFTs. With the ability to personal a limited-edition digital model of Pong or Centipede can be an thrilling prospect for a lot of collectors. Plus, with the current upswing in growth for the Atari 2600, public consciousness of Atari will not lower any time quickly.
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Supply: Atari (by way of GlobeNewswire)
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