RIYADH: A brand new Jeddah-based start-up has prospects going nutty for its candied items.
Dokkan Joze W Loze, which interprets as “The Walnut and Almond Store,” has the proper merchandise for these on the lookout for a candy deal with to snack on with out the guilt of overindulgence.
Proprietor Wid Sami Fayez started promoting her candied nut creations to family and friends about two years in the past. As her merchandise gained reputation, she determined to arrange store formally and start promoting to the general public.
“Since most of my merchandise are made with walnuts and almonds, I made a decision to call my store after the 2 elements I take advantage of essentially the most,” she instructed Arab Information. “To imbue the identify with the spirit of traditionalism, I added the phrase Dokkan.”
Fayez began out along with her hottest product, candied pecans made with cinnamon. To today it stays the store’s best-seller, with candied almonds coming in an in depth second.
“We additionally began including new merchandise not too long ago. For instance, for individuals who don’t have a candy tooth we provide savory almonds with rosemary, a perfect snack for these on a food plan or attempting to eat keto,” she stated.
Fayez additionally affords seasonal treats and present containers throughout Ramadan, good as presents for the vacation or to cross round to friends visiting throughout the holy month. Among the store’s seasonal merchandise embrace dates, stuffed along with her signature candied nuts, a pecan cake, and one of the crucial widespread merchandise, a standard drink known as “talbeenah.”
“A yr in the past, we began providing talbeenah in our store to have a good time the Prophet’s sunnah. It’s a porridge constituted of barley flour, fashioned by including milk and honey to dried barley powder. We then add cinnamon and cardamom to it for additional taste,” Fayez stated.
“The Mom of the Believers, the Prophet’s spouse Aisha, narrated that the Prophet beneficial talbeenah as “a companion to the center of the sick,” and famous that it has quite a lot of well being advantages,” she stated.
Joze W Loze affords two sorts of talbeenah; the common, conventional recipe, or the “golden” talbeenah, flavored with turmeric and a fragile mix of different spices reminiscent of ginger, cloves, nutmeg and fennel.
“The well being advantages of talbeenah are virtually countless,” Fayez says of the drink. “In keeping with the phrases of the Prophet, it relieves despair and grief, is excellent for the center and the liver, is a pure diuretic, helps with hypertension, helps with a cough, comprises anti-oxidants, and a lot extra.”
For purchasers outdoors of Jeddah, Fayez additionally sells talbeenah as a dry combine, to which prospects can add their very own milk and mix at house.
The store’s merchandise might be bought from Instagram by messaging them straight at @dokkanjozewloze, in addition to from Jeddah’s neighborhood retail house Amkana, @amkanaksa on Instagram.